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The Register: Procter & Gamble study finds AI could help make Pringles tastier, spice up Old Spice, sharpen Gillette


The researchers – Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stewart Taub, and Karim Lakhani – also found that generative AI assistance allow individuals to "bridge gaps in their knowledge" in a way that's similar to consulting with a colleague. 

Read more at The Register.