We examine how artificial intelligence transforms the core pillars of collaboration - performance, expertise sharing, and social engagement - through a pre-registered field experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company. Working on real product innovation challenges, professionals were randomly assigned to work either with or without AI, and either individually or with another professional in new product development teams. Our findings reveal that AI significantly enhances performance: individuals with AI matched the performance of teams without AI, demonstrating that AI can effectively replicate certain benefits of human collaboration. Moreover, AI breaks down functional silos. Without AI, R&D professionals tended to suggest more technical solutions, while Commercial professionals leaned towards commercially oriented proposals. Professionals using AI produced balanced solutions, regardless of their professional background. Finally, AI's language-based interface prompted more positive self-reported emotional responses among participants, suggesting it can fulfil part of the social and motivational role traditionally offered by human teammates. Our results suggest that AI adoption at scale in knowledge work reshapes not only performance but also how expertise and social connectivity manifest within teams, compelling organizations to rethink the very structure of collaborative work.
JEL No. M15, M2, O3, O31, O33
Charles Ayoubi, Fabrizio Dell'Acqua, Jeff Goldman, Yi Han, Karim Lakhani, Hila Lifshitz, Ethan Mollick, Lilach Mollick, Hari Nair, Raffaella Sadun and Stewart Taub
2 June 2025 Paper Number POIDWP118
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