Skip to main content


Consumers' green conscience fosters clean innovation

Alexandra Roulet and Philippe Aghion explain how consumers' green conscience can foster clean innovation and provide tips for how companies can reach green goals in a highly competitive market.

Philippe Aghion and Alexandra Roulet

25 April 2024

INSEAD Knowledge

This work is published under POID and the CEP's Growth programme.

This publication comes under the following CEP theme: R&D and innovation, Clean growth