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Alexandra Roulet and Philippe Aghion explain how consumers' green conscience can foster clean innovation and provide tips for how companies can reach green goals in a highly competitive market.
Philippe Aghion and Alexandra Roulet
25 April 2024
INSEAD Knowledge
https://knowledge.insead.edu/economics-finance/consumers-green-conscience-fosters-clean-innovation
This work is published under POID and the CEP's Growth programme.
This publication comes under the following CEP theme: R&D and innovation, Clean growth